Identifying the different types of custom labels

When it comes to marketing, custom labels can play a very important role. By using the right type of label for your product, you can attract more attention to it and help it stand out from the competition. But how can you find the perfect label for you? Below, you will find a list with everything you need to know filtered by shape, material and function. 

1. By Shape 

There are many different types of shapes when it comes to labels. You can find circles, rectangles, squares, ovals and even custom shapes which are referred to as die cut labels. Each one has its own unique benefits that can help your product stand out.

For example, circles are often seen as being more playful and fun, while rectangles and squares are seen as more professional and serious. When deciding on the shape of your label, think about what you want your product to communicate to consumers.

2. By Material

When it comes to material, there are a few different options to choose from. At the most basic level, you can differentiate between paper or vinyl. Paper is often seen as being the most affordable option. It is also more environmentally friendly and sometimes even biodegradable.

However, if you are looking for custom waterproof stickers, paper is not the best option. Instead, opt for vinyl labels. Vinyl is known for being durable and long-lasting and available in dozens of colours and different shiny effects like glitter, gold, silver or holographic.

3. By Function

The function of your label mostly depends on what you want to print on it. Essentially, we can distinguish between four different types of labels: brand labels, descriptive labels, grading labels and informative labels. 

Brand labels are often used to display the company logo or name and can be found on product labels for food, beauty products or clothes. Descriptive and informative labels provide information about the product, such as ingredient lists, warnings or directions for use. You will often find them on food items, cleaning supplies or medications. Grading labels are most commonly used in the retail sector to make it easier for customers to compare products.

4. How to choose the right label for your needs

Now that you know a little bit more about custom labels, it’s time to choose the right one for your needs. First, think about the shape, material and function that you need. Once you have a good understanding of what you’re looking for, you can start narrowing down your options. To make the process easier, consider working with a professional label company. They will be able to help you find the perfect label for your product.

And now it is time to choose the right custom label for your product. Think about the shape, material and function that you need, then work with a professional label company to find the perfect label for your needs.