Netflix unveils profile transfers amid password-sharing crackdown

As it measures up its initiatives to control the popular observe of password sharing, Netflix is unveiling a new aspect that will give users–including all those sharing someone else’s password–an quick way to transfer their profiles to new (and presumably legit) accounts.

Declared right now in a web site write-up, Netflix’s new “Profile Transfer” tool lets you export all the essential facts in your profile–including your “personalized” recommendations, view record, viewing historical past, and saved games–to a new account, presumably your possess.

Netflix costs the new Profile Transfer device as a way of navigating “life alterations,” these kinds of as people that manifest when “people transfer,” “families improve,” and “relationships end.”

But the feature also comes as Netflix, which just obtained hit with two quarters of declining membership quantities, is finding critical about cracking down on password sharing.

The new “Transfer Profile” choice, which is nonetheless rolling out to Netflix customers (it has not landed on my have account nevertheless), can be accessed less than your profile menu on the Netflix web-site.

To start the procedure, you should enter your email tackle and make a new password. Netflix will then transfer your tips, viewing record, My List, configurations, and any saved games to your have new account.

Netflix

A backup of your profile, minus sport saves, will keep on being on the unique account, and the proprietor of the very first account will get a notification that you’re transferring your profile to a new account.

Netflix’s Profile Transfer bulletins under no circumstances mentions the password-sharing brouhaha, in its place framing the element as a way to “let your Netflix profile be a frequent in a life full of alterations.”

But a person of the changes that’s coming for Netflix end users is that the streamer is no extended turning a blind eye towards password sharers.

Stung by just lately quarterly earnings that detail a continual stream of departing subscribers, Netflix has started cracking down on password sharing in earnest.

Back in March, Netflix rolled out the selection for account holders in Chile, Costa Rica, and Peru to make diminished-priced “sub accounts” for up to two people they never live with.

In July, Netflix followed up the “sub account” resource with an “add a home” aspect that enables end users in 5 Latin American nations to “buy” much more residences in which they–or somebody else–can share the similar Netflix account.

Netflix hasn’t disclosed any repurcussions for password sharing. But we got a hint of what might be to appear in a check final yr, in which the organization questioned some viewers to enter a verification code despatched to the account holder.